Our first two months: a reflection
First of all, we want to say a big thank you to every one of our customers. All of you have taken the plunge and bought some of our coffee sight unseen. That’s a big leap of faith – there’s a huge amount of terrible coffee out there, and the last thing we want to do is add to it. From the feedback we’ve received we’d like to think we’ve at least manage to avoid that trap.
We’re about two months on from the birth of our little company now. We’re learning every day and we’re putting that into practice. We’re learning what works and what doesn’t, and what is essential and what can be put to one side for another day. Neither of us are full-timers at this point, and the learning curve is steep; but we promise that we’ll keep working to improve everything about our coffee.
With that in mind, we’ve created a new page on our website so that you can see our to-do list. It’s not in any real order, it’s just stuff that we want to get on with. We thought it would be interesting for those of you who are following our progress as a company. It also holds us accountable in a more wider sense than if we just chat amongst ourselves.
Getting in your face
One thing that we really need to get into gear with is face-to-face sales. Right now we’re just an anonymous pair of brothers hidden behind a hastily-generated logo. We really want to get in front of the people of Walsall and the surrounding area. We’re already in talks with one or two artisan retailers in the area, and we want to expand that. So, if you know of anybody who owns a deli, or a farm shop, or a market stall, or – gasp – a coffee shop, then please send them our way. We’d be delighted to send you some coffee as thanks if you manage to get us into somewhere new.
The antidote to Autumn
That’s about it for now. We hope to have a fun announcement about some bright and shiny new kit in the next couple of months. If that comes to fruition then we’ll really be on our way. Until then, please share our website with your coffee-loving friends, and keep enjoying our coffee as the Summer slowly merges into Autumn and cold-brew makes way for stonking big cafetières.
Keep it casual!
Gareth and Calvin